There are lots of things that might be tried. The key objective is to get more people through the gate, and send them home delighted they came....
I didn’t use the words secondary spend and that’s only one component anyway. The considerations you mention are real, and yet also have become a...
I think that one “trick” not often witnessed in heritage railway pricing is the low “entrance fee” multiple opportunities to spend more whilst “on...
Quite. The longer term worries are real, but there isn’t a lot of point worrying about them, because the best defence to all future threats and...
If the primary demand cannot support the railway, and if in fact it is perhaps damaging in some ways, then in fact hanging on to that business is...
If that is true then you have what you have and there is nothing that can be done, which is sort of what has been being argued on behalf of the...
£/mile and comparisons with 1970s are ultimately pretty meaningless. What matters is the perceived value of the offering means that fair value in...
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